Awareness of the event reached a huge UK audience mostly via the social networking site Twitter. Seeded on the Snowball Fight Twitter account the hype surrounding the event snowballed until the terms 'snowball fight' & 'Trafalgar' became the two most retweeted keywords in the UK. The Snowball twitter account then became the most retweeted ‘person’ by lunchtime (Retweetrader.com).
Unfortunately however the conditions soon took a turn for the worse and many of the city folk fled to their homes. Most of the busses, trains and tubes then ground to a halt! This left only the patriotic to fight. Furthermore there seemed to be a media blackout by the afternoon with only a few websites, blogs and one radio station left to inform the nation about the battle.
At 6.20pm the (smaller then first anticipated) snowball fight began. Valiant teams pelted ice, slush and grit at one another. One soldier solemnly reported that despite their best efforts “the French and silly hat wearers won" (@Hippowill).
Next time London receives a good flurry of snow we intend to ‘Take back Trafalgar’ and punish the enemy for this somewhat humiliating defeat. teh Snowball fight was suggested by James Norris a Social Media Strategist in London
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