Snowball Fight in Trafalgar Square organised through Twitter

Firstly, we would like to thank everyone who attended & helped to promote the battle of Trafalgar snowball fight.

Awareness of the event reached a huge UK audience mostly via the social networking site Twitter. Seeded on the Snowball Fight Twitter account the hype surrounding the event snowballed until the terms 'snowball fight' & 'Trafalgar' became the two most retweeted keywords in the UK. The Snowball twitter account then became the most retweeted ‘person’ by lunchtime (Retweetrader.com).

Unfortunately however the conditions soon took a turn for the worse and many of the city folk fled to their homes. Most of the busses, trains and tubes then ground to a halt! This left only the patriotic to fight. Furthermore there seemed to be a media blackout by the afternoon with only a few websites, blogs and one radio station left to inform the nation about the battle.


At 6.20pm the (smaller then first anticipated) snowball fight began. Valiant teams pelted ice, slush and grit at one another. One soldier solemnly reported that despite their best efforts “the French and silly hat wearers won" (@Hippowill).

Next time London receives a good flurry of snow we intend to ‘Take back Trafalgar’ and punish the enemy for this somewhat humiliating defeat. teh Snowball fight was suggested by James Norris a Social Media Strategist in London

Thanks for your support

@tweetospere London

Underground & bus update!

The tubes now appear to be OK with some minor delays. Most bus services will not running until after 6pm.

Snowball Fight Trafalgar Square London

England is seeing it's best snow for 18 years. This means only one thing SNOWBALL FIGGGHHHHHTTTTTT!

Trafalgar Square will play host to The Battle of Trafalgar - Part Deux at 6.20pm sharp.

You can stay up to date with the battle via http://www.twitter.com/tweetosphere

Those who can fight for Britain, will fight for Britain

Speaking at a press conference in Downing Street, Prime Minister Gordon Brown said: "We are doing everything in our power to ensure services, road, rail and airports are open as quickly as possible, and we are continuing to monitor this throughout the day."

However Gordon is yet to announce the London Snowball fight.

This event is an idea of James Norris's and very kindly promoted by Techcrunch, Mobile Monday and various other London publications, organisations & groups